New Redditch Colour Palette giant artwork installed in Kingfisher Centre

The new Redditch Colour Palette supersized public artwork has been installed in the Kingfisher Shopping Centre. The artwork is jointly funded by Reimagine Redditch, the Kingfisher Shopping Centre and Redditch BID.

In 2023, Redditch residents told us they wanted to ‘brighten up’ the borough. We decided to run a campaign for Redditch people to come up with their own selection of colours to create a new colour palette that is about Redditch and that local people can use.

After months of campaigning for your ideas, which included running more than 30 creative workshops with local communities, and hosting a dedicated webpage for online submissions, alongside a panel of local people, we whittled down 100s of ideas to a shortlist of 12. Then, you voted for your favourites. Over a week at the end of March, around 900 of you cast more than 1,500 votes from all corners of the borough. From there, Artist Stacey Barnfield designed your colour palette.

Working with our partners at the Kingfisher Shopping Centre and Redditch BID, we found a superb location for the new supersized public art: the giant 3m x 3m installation is positioned up on the wall above the bright, open area at the junction of Walford Walk and New Walk, inside the Kingfisher Shopping Centre.

The artwork will be immediately visible to people after they turn right from New Walk onto Walford Walk, which benefits from masses of natural light, and as they enter the building from outside through the entrance doors from Market Walk. The location was chosen, in part, because of the high movement of people in the area, ensuring a great many people can experience the new art for themselves.

Photograph of artist Stacey Barnfield

Photograph by artist Stacey Barnfield, pictured.

Worcestershire-based artist Stacey Barnfield, from The Colour Palette Company, said: “The Colour Palette artworks are all about celebrating local; the areas we grew up in, the people who inspire us, the places we love and the buildings we cherish. It’s wonderful that the Redditch Colour Palette has been shaped by people who live, work and play here. My thanks go out to everyone who submitted a suggestion and who voted for their favourite colour ideas.”

Dr Richard Bromhall, Programme Director at Reimagine Redditch, said: “Redditch has a vibrant and long-standing creative tradition – from manufacturing the world’s needles and installing great mosaics, to the brilliant community-run creative groups that communities run all over Redditch today. So, we’re delighted that we can add to our history by creating this landmark project together as a community.

“We hope that the new Redditch Colour Palette makes a huge impact on people as they walk through the shopping centre. We want local people to enjoy it and to celebrate it. And we hope that locals, and visitors alike, stop, take a look, and learn a bit more about this amazing borough. This is a colour palette about Redditch and by Redditch people. We can’t wait to see what you do with your Redditch Colour Palette.”

Adrian Field, General Manager for the Kingfisher Shopping Centre, and Chair of Redditch BID said: “Belfast and Birmingham, Liverpool and Lincolnshire: each of these places (and many more) have embarked upon a campaign to find a unique colour palette, designed just for them, in response to ideas from the people who live there. Redditch now joins this group of British places in marking out its identity and what matters to local people about their place through colour. We are thrilled to be supporting this exciting campaign and to now be sharing the results.”

Muj Rahman, BID Manager, said: “The Colour Palette is all about brightening up Redditch’s high streets and communities and gives everybody a chance to see Redditch anew through fresh eyes. It’s led by local people and is a colour palette by them and for them. We are delighted to support this initiative and to see the change it will bring to Redditch!”