People across the borough of Redditch can now experience the new Redditch Colour Palette public artwork inside the Kingfisher Shopping Centre.

The supersized installation, which at 3m x 3m is the largest of all the colour palettes across the country and abroad, takes pride of place above the atrium walk space at the Market Place entrance to the Kingfisher Shopping Centre.

The Colours of Redditch project is combining colour with local people’s experiences of Redditch. The new Redditch Colour Palette is the result of 100s of suggestions by local people, and the final inspirations for the six colour panels were voted for by the public.

The Borough’s dedicated creative and cultural programme, Reimagine Redditch, has partnered with The Colour Palette Company, Redditch BID and the Kingfisher Shopping Centre, to develop the project with local people, and to fund the new installation in the Kingfisher Shopping Centre.

Similar projects have been developed with the same national artist, Stacey Barnfield, of the Colour Palette Company, for different places and organisations around the world and across the country: Stacey has worked all over the UK. The Redditch Colour Palette is the latest palette he has designed.

The people involved in the creation of the town’s new, unique artwork, came together at a launch celebration event on Tuesday evening.

Reimagine Redditch, stacey barnfield and Kingfisher staff pose with a 1929 Royal Enfield motorbike, to celebrate the launch of the new Redditch Colour Palette

Pictured: Left to Right: Nicole Vanacore (Marketing Manager for the Kingfisher Shopping Centre), Artist Stacey Barnfield (from The Colour Palette Company), Adrian Field (General Manager for the Kingfisher Shopping Centre), Alice Williams (Producer at Reimagine Redditch), and Dr Richard Bromhall (Programme Director at Reimagine Redditch).
Photography by Jamie Gray

In addition to the key funding and creative partners (pictured above), other partners and people joined the celebration, including representatives for some of the key inspirations for the colour palette: Royal Enfield motorbike enthusiast Mervin Panting, who generously loaned three of his bikes for the launch; Ben Clawson-Chan, Managing Director at Rubicon Leisure, which runs Arrow Valley Visitor Centre; and Redditch Palace Theatre Manager, Tim Mackrill.The event included creative workshops for a small group of community members, who had helped with selecting the final inspirations for the colours, who produced their own unique mosaics using tiles in the six colours from the Redditch palette.

Richard Bromhall, Programme Director for Reimagine Redditch, said: “Colour is such a foundational thing in our lives, it’s so familiar to everyone, so the opportunity to do something with colour about a place is just so exciting. And the thing that’s really interesting about this project is that it is shaped by local people. It takes on their character.

“Redditch residents told us they wanted to ‘brighten up’ the borough. This is a colour palette about Redditch and by Redditch people. We can’t wait to see what they do with their Redditch Colour Palette.”

The new Redditch Colour Palette Photographed by Jamie Gray

Photography by Jamie Gray

Worcestershire-based artist Stacey Barnfield, from The Colour Palette Company, said: “The Colour Palette artworks are all about celebrating local; the areas we grew up in, the people who inspire us, the places we love and the buildings we cherish. It’s wonderful that the Redditch Colour Palette is being shaped by people who live, work and play here. My thanks go out to everyone who submitted a suggestion.”

Adrian Field, General Manager for the Kingfisher Shopping Centre, and Chair of Redditch BID said: “Belfast and Birmingham, Liverpool and Lincolnshire: each of these places (and many more) have embarked upon a campaign to find a unique colour palette, designed just for them, in response to ideas from the people who live there. Redditch now joins this group of British places in marking out its identity and what matters to local people about their place through colour. We are thrilled to be supporting this exciting campaign and can’t wait to see and share the results.”

Muj Rahman, BID Manager, said: “The Colour Palette is all about brightening up Redditch’s high streets and communities and gives everybody a chance to see Redditch anew through fresh eyes. It’s led by local people and will be a colour palette by them and for them. We are delighted to support this initiative and to see the change it will bring to Redditch!”

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Across Redditch, a vibrant initiative is underway, poised to transform lives through creativity and community engagement. Spearheaded by the team at Reimagine Redditch and its community partners, the ‘Have a Go!’ project is more than just a series of creative workshops or events; it’s a catalyst for empowerment and well-being.

Embracing diversity, fostering inclusivity

The essence of Have a Go! lies in its commitment to inclusivity and diversity. With a wide array of activities ranging from arts and crafts to dance and photography, the project offers something to inspire everybody, in a warm, welcoming space for you to explore and unleash your creative potential. The sessions are led by our unique artists and run in partnership with friendly people from amazing local organisations.

A photograph of a girl painting outside at a Reimagine Redditch workshop

Photograph by Tara Rutledge

Nurturing well-being through creativity

At its core, the project recognises the therapeutic power of creative and artistic expression. The following creative activities were selected by local people and community representatives:

  • Painting, printmaking, and digital workshops: participants can immerse themselves in a variety of mediums, learning techniques to create stunning works of art.
  • Arts and crafts: making objects by hand in a safe space that allows you to express yourself and enjoy the comfort in creativity.
  • Photography: perfect for those with a passion for capturing moments, these workshops delve into photography techniques, helping participants hone their skills behind the lens.
  • Dance: a celebration of movement and self-expression, from Voguing instruction to Waacking classes.
  • Storytelling and creative writing: led by poets, playwrights, and facilitators, these workshops cater to all ages, offering opportunities to explore storytelling, creative writing, and design.
  • Visual arts: from nail and thread art to creating portraits, participants can dive into various forms of visual expression, unleashing their creativity in unique ways.
  • Breakdancing and beatboxing: beyond just physical activity, the focus here is also on mental and physical well-being through expressive and interpretative art forms.
  • Textile and visual arts: yarn, crochet, knitting, and other textile arts are on offer, fostering connections through shared creativity.
  • Costume design and theatrical workshops: led by fashion designers and theatre makers, participants can explore the world of costume design and theatrical expression, bringing characters to life on stage.
  • Creative theatre and artistic writing: led by theatre makers, musicians, and writers, these workshops delve into the realms of creative theatre and storytelling, inspiring participants to express themselves through performance and prose.

A photo of someone making a bouquet at a reimagine redditch workshop

Photograph courtesy of CMS Marketing

Community collaboration for positive change

Central to the ‘Have a Go! project is its collaborative approach to community engagement. By partnering with local organisations and social prescribing link workers, Reimagine Redditch aims to reach people who are most vulnerable to isolation and loneliness. Through shared experiences and collective creativity, the project fosters a sense of belonging and connection within the community.

Why not have a go yourself?

In a world where mental health challenges and social isolation are all too common, initiatives like ‘Have a Go! offer a beacon of hope and safe havens for everyone. Whether you’re looking to explore your artistic talents, connect with others, or simply enjoy the comforting reassurance in creativity, there’s a place for you.

It’s about harnessing the power of creativity to enrich lives and build stronger communities. Through collaboration, inclusivity, and a shared passion for artistic expression, Reimagine Redditch is here to develop a more connected and creative cultural life for everyone in the borough. So why not take a leap of faith and join in today? After all, the journey towards well-being and empowerment begins with a single step – or in this case, simply choosing to ‘Have a Go!’.

Huw Moseley is Arts Development Officer at Redditch Borough Council and a Producer at Reimagine Redditch.

Innovative creative agency, GRIN, which is part-powered by talented people connected to Redditch, has been appointed to work on the new brand and website for the town’s dedicated creative and cultural programme, Reimagine Redditch.

Reimagine Redditch is a Creative People and Places programme, funded by Arts Council England, that is working in Redditch to develop and deliver creative activities for everybody, but especially for people who don’t regularly take part in culture. It’s led by local people, who develop activities and events with Redditch culture front and centre.

GRIN is partnering with Reimagine Redditch at a pivotal moment in Redditch’s journey as it builds up its cultural offer. The innovative agency won out after a rigorous selection process, which saw a number of specialist agencies in competition.

Hannah Farmer, Account Director at GRIN, said: “Redditch is a great town and we’re thrilled to be working with its people to help bring their creative visions to life. Redditch plays an important part in my own life, with relatives living locally, and the GRIN team is determined to help Redditch shine. We want everybody here to celebrate and share their pride in the town, especially its power to imagine, connect and create.”

Dr Richard Bromhall, Programme Director at Reimagine Redditch, said: “It was clear from GRIN’s pitch that they would be dedicated to Redditch communities and would push boundaries. The new brand and website will inspire people to create and help them to get involved. We can’t wait to share it with everybody very soon.

“Culture is essentially about expressing yourself and what you care about – whoever you are and wherever you’re from. We’re already seeing the creative talent around the borough and helping to spark new ideas about how we can all make the most of Redditch’s rich and diverse culture. We want everyone in Redditch to get involved and know what’s going on. Sign up to our mailing list.”