We are delighted to announce the appointment of Amy Dalton-Hardy as the Critical Friend for the Reimagine Redditch programme.

Amy is an experienced, Midlands-based consultant with 20 years’ experience working across the arts and culture sector. Her specialism is in strategy and organisational development, fundraising, facilitation and mentoring. Amy serves as Sector Lead for the Createch Frontiers Freelancer Forum and Strategic Lead for lluminate the Midlands.

A former producer, Amy has worked with Creative People and Places programmes in the Midlands since its inception, and over the last 6 years, she has supported a wide portfolio of activity from National Portfolio Organisations and community organisations to local authorities and individual artists and collectives.

Amy joins Reimagine Redditch as its Critical Friend as the programme embarks on its next chapter through to 2029.

Speaking about her appointment, Amy Dalton-Hardy, said:

“I am delighted and excited to have been commissioned as the Critical Friend for Reimagine Redditch. I started off working in Creative People and Places, and I’m thrilled to be working in Redditch with Richard at a strategic level, supporting him and the team as they enter this new and exciting phase.”

Richard Bromhall, Programme Director, said:

‘I am delighted to welcome Amy to Reimagine Redditch. She brings extensive experience across the arts and will contribute enormous value to the programme, and I am looking forward to working with her at the beginning of this new and exciting chapter for Reimagine Redditch.’

‘I share Amy’s commitment to co-creation practice, and I have no doubt that she will help us to do even bigger and bolder work with Redditch people’s creative vision at its heart.’

New Art Sketches Community Inspiration for Future of Culture

Have some ideas about what’s next for your neighbourhood? We’ll be working with Booyeah Illustrations to turn your thoughts into a piece of art as part of Woodrow and Greenlands Pride in Place project.

By ‘drawing’ conclusions from what you share at the Woodrow Community Summer Party (3-5pm, Woodrow Centre, Thursday 27th August), this unique, ‘live’ illustration will inspire what culture, art and creative experiences we develop together. In particular, the new piece of visual art will help the Woodrow Neighbourhood Board make decisions about what’s next.

Join the party and watch Booyeah artist Jimmy Rogers draw your thoughts.

Could you be our new Critical Friend? 

Reimagine Redditch is looking for a freelance Critical Friend to support, challenge and strengthen our Creative People and Places programme. 

This is an opportunity to bring an independent perspective to an ambitious cultural programme rooted in Redditch’s communities.

About the role

We are seeking a freelance consultant to work with our Programme Director on a quarterly basis until March 2029, offering insight, reflection and constructive challenge.

As Critical Friend, you will:

  • Test programme ideas and approaches
  • Provide independent perspective
  • Support honest reflection and learning
  • Help strengthen key areas including artistic ambition, co-creation, inclusion and fundraising

What you’ll bring

We’re looking for someone who can:

  • Ask thoughtful, challenging questions
  • Offer insight from other programmes or sectors
  • Critique processes and support improvement

You’ll also:

  • Build a trusted working relationship with the Programme Director
  • Remain independent from programme delivery and governance
  • Bring expertise in evaluation, partnerships and public engagement
  • Support us to capture and share learning

Who this role is for

This opportunity is suited to someone with experience of place-based arts programmes or community-led cultural work, particularly Creative People and Places or similar initiatives.

Essential experience includes:

  • Supporting or coaching cultural leaders
  • Working on place-based initiatives
  • Co-creating arts activity with communities
  • Understanding inclusive engagement practices
  • Knowledge of fundraising approaches
  • Alignment with our mission and values

Fee

  • £4,200 total fee (inclusive of VAT)
  • Covers approximately 10 meetings between August 2026 and January 2029
  • Travel can be claimed by agreement

Key dates

  • Deadline: 9am, Tuesday 7 July 2026
  • Interview outcome: Friday 17 July 2026
  • Start date: from mid-August 2026

How to apply

Send a proposal (max 3 pages A4) to: recruitment@severnarts.org.uk
Include: recruitment@severnarts.org.uk

  • Your contact details
  • Relevant experience and suitability
  • Your proposed approach
  • A budget breakdown
  • One referee

For an informal conversation email: richard@reimagineredditch.org

Download the full brief.

About Reimagine Redditch
Reimagine Redditch is part of Arts Council England’s Creative People and Places programme, working with communities to co-create arts and cultural experiences.
We believe creativity should be shaped by local people—and reflect what matters most to them.

Apply by 9am, Tuesday 7 July 2026.
Help us reflect, challenge and grow as we continue to build a more creative, connected Redditch.

BALCONIES AT YMCA, CHURCHILL BRIGHTENED UP WITH COLOURFUL NEW MURALS IN TOWN COLOUR PALETTE 

Artist Thomas Cross and YMCA Community Co-create Hand Painted Murals 

Reimagine Redditch and YMCA Worcestershire are proud to announce the completion of a striking new community-led mural at living accommodation in Knowle Close, Redditch.

The mural stands as a vibrant symbol of belonging, unity, and the voices of local residents.

Over several open workshops led by local artist Tom Cross, residents, YMCA staff, and community members came together to share their stories, thoughts, and reflections on what YMCA Worcestershire means to them. From these honest and inspiring conversations, a deep sense of togetherness emerged — one that has been beautifully brought to life in a bold piece of public art.

Richard Bromhall, Programme Director at Reimagine Redditch, said: “Colour is such a foundational thing in our lives, it’s familiar to everyone, so seeing the Redditch Colour Palette used in this vibrant co-creation between artist Thomas Cross and YMCA residents is incredibly exciting.

“Thomas is a fantastic artist with a strong background of using visual storytelling to help people express what is important to them. The new mural at the YMCA has been shaped by the imaginative people who live there. It takes on their character. This is what Reimagine Redditch is all about. We are thrilled to see the artwork on the balconies, and we can’t wait for local people to see and enjoy it, too.”

Hand-painted in the distinctive Redditch colour palette, the mural visually and symbolically connects to other community artworks across the town and now takes pride of place on the front of the YMCA accommodation – a permanent, reminder of what can be achieved when people come together with shared purpose and creativity.

This project not only enhances the visual landscape of the area but also embodies the core values of inclusion and transformation that YMCA Worcestershire strives to represent every day.

As YMCA Worcestershire continues to expand its community outreach, this initiative marks another step forward in creating safe and inclusive spaces.

Special thanks goes to K&G Scaffolding for their services supporting the installation of the Community Mural.

The Redditch Colour Palette forms one aspect of Paint the Town Redditch, Reimagine Redditch’s broader public art programme for the whole borough. 

REIMAGINE REDDITCH AWARDED £900,000 AS ARTS COUNCIL ENGLAND CREATIVE PEOPLE AND PLACES (2026-29) PORTFOLIO ANNOUNCED 

The programme puts culture in the hands of the local community 

Reimagine Redditch has been awarded £900,000 as part of Arts Council England’s largest ever Creative People and Places (CPP) Portfolio, which sees £42 million invested in 45 programmes from 2026–29, to deliver more grassroots-led cultural experiences in areas across England where involvement in arts and culture is below the national average. 

Reimagine Redditch is the Borough’s dedicated creative and cultural programme. It is a Creative People and Places programme, funded by Arts Council England. It is working in Redditch to develop and deliver creative activities for everybody, but especially for people who don’t regularly take part in creative activities. It’s led by local people, who develop activities and events with Redditch communities at their heart. 

Reimagine Redditch is about supporting people at all stages of their lives. They empower local people to decide what kind of creativity they want to experience in their place. 

Reimagine Redditch is led by a Consortium of organisations: Severn Arts; Arts in Redditch; Redditch Borough Council; Bromsgrove & Redditch Network (BARN); and Jestaminute Community Theatre CIC, trading as Forthright Arts. 

CPPs bring together community, grassroots and cultural organisations as partners to take the lead in choosing, creating and taking part in creative and cultural activities. CPPs are empowering local people to pursue the art they want, where they live.   

This funding is made possible thanks to National Lottery players. Every National Lottery ticket purchased generates money for good causes and enables people in villages, towns, and cities up and down the country to get access to cultural experiences where they live. 

Jan Higgitt, Chair of the Reimagine Redditch Consortium, which leads the programme, expressed her excitement about the news: “This funding will allow us to continue to reimagine what Redditch can be – a place where creativity thrives and where everyone feels able to take part in arts and culture. A massive thanks to Severn Arts, BARN, Arts in Redditch, Jestaminute Community Theatre, and Redditch Borough Council who have once again backed this initiative.”  

Liz Johnson, Midlands Area Director at Arts Council England said: “Creative People and Places projects bring organisations and communities together to shape the creative and cultural activities available in their local area. Funded by the National Lottery, we are investing more than £9.2 million in the Midlands, to ensure more people can experience, connect and take part in creativity on their doorsteps.  

“Over the past three years, Reimagine Redditch has been working with local people to create and take part in vibrant cultural experiences. From a co-created public art programme and stand out installations to hip hop performances and more. It’ll be great to see this work continue and develop over the next three years.”

Arts Council England is the national development agency for creativity and culture. Our vision, set out in our strategy Let’s Create, is that by 2030, we want England to be a country in which the creativity of each of us is valued and given the chance to flourish, and where every one of us has access to a remarkable range of high-quality cultural experiences.

Between 2023 and 2026 we will have invested over £467 million of public money from Government, alongside an estimated £250 million each year from The National Lottery, to help ensure that people in every part of the country have access to culture and creativity in the places where they live. Until Autumn 2025, the National Lottery is celebrating its 30th anniversary of supporting good causes in the United Kingdom: since the first draw was held in 1994, it has raised £49 billion and awarded more than 690,000 individual grants. Visit our website to learn more about our work.  

Community Voices: Imaan Youth Club and the Miracle of the Bees

We met the Imaan Youth Club in Spring 2024. After a successful summer school in August 2024, we embarked on an ambitious journey to co-create an ‘immersive experience’ with artist collective Vortex Creates. Sadiya Ashiq, Director and Founder of Redditch’s Imaan Youth Club, talks about the project, what impact the project has had on the young people and what’s next…

What a wonderful and successful event. We couldn’t have imagined it this time last year when we ran our summer school that we could have made something like this. Miracle of the Bees was thoroughly enjoyed by all who created it and all who experienced it.

From its early beginnings to the final showcase, this interactive experience was a celebration of creativity, community, and connection, with the enthusiastic participation of the Imaan Youth Club children standing out as a true highlight.

The goals behind this project were to educate children and families about the essential role of bees in our environment, to build a strong sense of community through co-creation, and to inspire environmental responsibility rooted in both faith and science.

Children from Imaan Youth Club took part in the design process from the very start, producing ideas to shape the vision and the final installation. Their ideas were brought to life in collaboration with Vortex, resulting in a vibrant, interactive experience that reflected both nature and imagination.

Co-creation was at the heart of it all. IYC participants not only helped design the experience, but they also got stuck in the making of the bees and flowers. They guided visitors through the final showcase with pride and excitement, passing on the ample knowledge they had learned.

The impact on the local community was visible through their faces and feedback. Visitors expressed awe at the beauty and depth of the experience, and many left with a renewed appreciation for bees, the environment, and the power of youth-led creativity.

Highlights included watching the children’s confidence bloom, hearing their excited explanations, and seeing the joy on visitors’ faces as they journeyed through the space.

Feedback was overwhelmingly positive with IYC children saying:

“It felt amazing to be part of something big.”

“I loved making the flowers and showing my family where they are.”

“I loved how my ideas came to life, and I owned that idea.”

For the young people involved, this co-creation project has really boosted their confidence, teamwork, and a real sense of achievement. They developed new creative and practical skills, formed lasting friendships, and saw first-hand how their ideas shaped something meaningful for the wider community.

We saw this reflected in what visitors said to us:

“You can tell this was made with love, it’s such a beautiful space.”

“An incredible, thoughtful experience so different, so meaningful.”

” We hope this could be a permanent feature.”

“The children have been outstanding, and their work and ideas are amazing.”

The Miracle of the Bees has left a lasting buzz in our hearts and our community, and we can’t wait to bring more experiences to Redditch.

We hope to create more large-scale, informative, and interactive exhibitions each with their own unique twist, as well as showcase art in different forms which continue to inspire, educate, and connect people through creativity.

We have some incredible ideas in the pipeline, projects designed to excite, inspire, and spark curiosity.

Sadiya Ashiq, Imaan Youth Club (Founder)

 

Feel the Buzz: ‘Miracle of the Bees’ Comes to Kingfisher July 2025

A brand-new interactive art experience is set to bring the buzz to Redditch this summer, just in time for the school holidays.

‘Miracle of the Bees’ is a free, interactive experience taking place from 19–22 July at Kingfisher Shopping Centre. Open daily from 11am to 5pm, the experience is designed to engage different senses and promises to be a highlight of the summer for families, young people, and curious minds of all ages.

Created by Imaan Youth Club, Vortex Creates, and Reimagine Redditch, the experience will take over the former Farm Foods unit on the lower ground floor of Kingfisher, near the new Tenpin bowling venue. Together, the team has transformed the space into a vibrant world of creativity, colour, and community connection – all celebrating bees.

This multi-sensory journey is the result of months of workshops and collaboration through Reimagine Redditch’s Bee Creative project. Young people from Imaan Youth Club have explored the theme of bees through graffiti, textiles, Islamic geometric patterns, calligraphy, glass painting, architecture, and more—working closely with professional artists to bring their ideas to life.

Sadiya Ashiq from Imaan Youth Club explains: “Exploring the theme of bees through art has been a beautiful way for our young people to connect their faith with creativity. Surah An-Nahl reminds us of the wisdom and purpose found in nature, and this project allowed our children to reflect on that in fun, meaningful ways. We’re proud to see their ideas come to life in a public space and to share this joyful experience with the wider Redditch community.”

Vortex Creates, known for bold, dynamic installations, have helped shape the creation into an unforgettable, hands-on experience.

“We are incredibly excited to be a part of Reimagine Redditch’s creative journey. It is a privilege to be welcomed by the Imaan Youth Club to collaborate on creating an interactive experience around such an inclusive topic as bees. We can’t wait to share it with everyone in Redditch.”

Richard Bromhall, Programme Director for Reimagine Redditch, added: “The Miracle of the Bees is a wonderful opportunity for everyone in Redditch to experience something quite different and exciting. We have been on a truly exciting journey with Vortex Creates and Imaan Youth Club. The regular creative workshops have led to the creation of a memorable journey for everyone in Redditch and beyond. So, come along to discover the world of bees.”

The Kingfisher Centre has also welcomed the exhibition with open arms.

Fiona Faizey, General Manager, said:
“We’re thrilled to host this imaginative, community-led project. It’s exactly the kind of creative energy we love to see in our spaces—bringing art, culture and community together in a meaningful way.”

🎟️ Book your free tickets on Eventbrite: Click here to book 
📍 Location: Former Farm Foods unit, Lower Ground Floor, Kingfisher Centre, Redditch
📅 Dates: 19–22 July
🕚 Time: 11am – 5pm daily

Don’t miss this buzzing celebration of creativity, community and the magic of bees!

Are you a socially engaged artist passionate about co-creation and community celebration?

We’re looking for an Artist in Residence to join us in Woodrow, Redditch – to work alongside schools and community groups to co-create bold, beautiful banners that will take to the streets in our second Love Woodrow Banner Parade this October.

This commission is about more than making art – it’s about:
Growing pride of place
Exploring community activism
Bringing people together through creativity
Changing perceptions of Woodrow

We welcome proposals from artists, collectives or organisations working in, but not limited to: textiles; printmaking; sewing; activism; sign painting; banner making.

£6,000 inclusive fee
Full-time over 6 weeks (Aug–Oct 2025)
Access to transport recommended

 

What’s required?

Strong facilitation skills, experience working with underrepresented communities, and a passion for inclusive, meaningful co-creation.

As Carlie, a Woodrow resident, puts it: “Last year’s parade brought people out of their homes, together for the first time in years. We want to grow that momentum — and make it even bigger and better!”

 

Want to find out more?

Join our Online Q&A session on Wednesday 4 June at 1pm – contact sue@reimagineredditch.org to book your place.

Download the artist commission brief.

Solve the art trail puzzle, learn circus skills and picnic at fun-filled community arts day, Wednesday 23rd April

People in Redditch are invited to enjoy an art trail, creative activities and live performances at a community party in Woodrow this Easter holiday.

‘Let’s Celebrate Woodrow’ is a free event at Woodrow Centre on Wednesday 23rd April to celebrate three Reimagine Redditch public art projects: ‘Planting Healthy Minds’; ‘Love Woodrow’; and ‘Paint the Town Redditch’.

People can drop in with their own picnic between 12pm and 4pm to join in the fun.

 

What’s on?

The art trail will involve a short walk around the centre of Woodrow to complete a quiz about Woodrow’s new artworks, and the projects and people involved. There will also be activities with Creative Arts Showcase, performances and ‘have a go’ workshops with Solo Circus, and poetry with local legend and performer, ‘Spoz’.

 

What people are saying about ‘Let’s Celebrate Woodrow’

Richard Bromhall, Programme Director for Reimagine Redditch, says: “Co-creating new art is exciting and satisfying but it’s also a busy time for everyone involved. This is a chance for everybody to take a moment to think back on the whole experience, and of course, to enjoy the art they created together. It might just spark some ideas for what’s next, too.

“So, come along. Walk the art trail to solve the puzzle; watch walk-a-bout theatre by Solo Circus; have a go at circus skills; laugh and cry with performer and poet Spoz; explore with Creative Arts Showcase; soak up the community orchard; check out your new artworks; and remember to bring a picnic! Everyone is welcome.”

Carlie Butler, a Woodrow resident and Reimagine Redditch Community Reacher, says: “With Planting Healthy Minds, we wanted to do something new and creative to help end the stigma on mental health and to show people ways to cope. The community spoke and we listened. And we wanted to have a supportive environment where everyone feels valued. Love Woodrow was all about brightening the place up and bringing back a sense of pride in where we live. And Paint the Town Redditch is all about expressing something unique to Redditch through art and then sharing that for everyone to see and enjoy.

“The effort, creativity, and care poured into these projects by every participant made them truly special. We brightened up the neighbourhood, yes but this celebration day is about more than just enjoying our new art, it’s about remembering what we created together and reconnecting with everybody involved. Residents felt proud and positive, so we want to make sure that their energy, sense of fun and community spirit keep on thriving. Who knows what we could create next?”

Contact Reimagine Redditch here to share your ideas and sign up to Reimagine Redditch’s mailing list or follow them on social media.

Swap screens for the great outdoors and get creative at a fun-filled creative community arts day, Saturday 29th March

People in Redditch are swapping screens for the ‘great outdoors’ and getting creative at a fun-filled community arts day on Saturday 29th March.
The free ‘Get Back to Nature’ event includes live theatre, giant puppets, arts, crafts, games and more. It’s all inspired by the River Arrow and Redditch’s iconic kingfisher bird.

People can drop in to Abbeydale Community Club anytime between 12pm and 4pm to join the fun.

 

Reconnecting with the natural world through creativity

Reimagine Redditch developed the ‘Get Back to Nature’ project because parents are concerned about children spending too much time on screens and not enough time enjoying the outdoors.

The Borough’s dedicated creative and cultural programme has teamed up with Itzatna Arts Collective to design and deliver a series of creative workshops and a community event that reconnect children with the natural world through creativity.

 

Schools out for inspiration and co-creation

Itzatna Arts have been in residency at Endeavour Schools Trust, St George’s First School in Redditch working with pupils to explore the beauty of nature before channelling their inspiration into a range of artistic workshops.

Through drama, storytelling, arts and crafts, pupils have immersed themselves in a world where nature takes centre stage. They are using the outdoors as inspiration for new characters, thrilling adventures, and shared creative experiences.  The children will stage a performance in school for invited guests at the end of the week.

 

What people are saying about Get Back to Nature

 

Richard Bromhall, Programme Director for Reimagine Redditch, says: “We’re thrilled that we could work with people in Abbeydale to provide a creative offer that helps to address a real challenge for families in the community. And we’re delighted we could commission the fantastic Itzatna Arts Collective to bring the project to life.

“Itzatna not only design innovative and exciting arts workshops and events, but they also specialise in creating intercultural collaborations between artists and communities from Mexico, Latin America, and the UK. It’s wonderful that ‘Get Back to Nature’ also connects its young participants with the wider world in this way, through Redditch’s symbolic Kingfisher – a bird found across the globe, from Australia to England to Mexico.”

 

In the words of the artists

Sebas Hau, Co-Director and Producer at Itzatna Arts Collective, says: “‘Get Back To Nature’ is a chance for families to celebrate the natural beauty of Worcestershire, the River Arrow, and the global journey of Redditch’s iconic kingfisher!

“Step away from the screen and join us in bringing families together through creativity. We’ll be running nature-themed activities including theatre, arts, crafts and games designed to spark young imaginations, encourage teamwork, and bring families together. The ‘Get Back to Nature’ event gives everyone in Redditch the chance to take part in the fun.”

 

Pupils excited and proud to be part of something unique

Claire Martin, Headteacher at St George’s First School, says: “We want to instil in our children a sense of pride and connection to our local community. Sebas and his team have organised unique creative workshops that have helped them learn more about the town they live in and uncovered talents our children didn’t even know they had.

“The feedback from the children and staff has been incredible so far and we are so grateful to Reimagine Redditch for organising this project. We’re excited to continue being part of something truly unique and special. We’re all looking forward to the final performances.”

Get Back to Nature! is a collaborative project brought to life by Reimagine Redditch, ITZATNA Arts, Hipkiss & Graney, and writer/director Ruth Mestel from Calathea Arts.

 

Get involved with Get Back to Nature

Do you want to get involved in this project? We need volunteers to: help put up posters; set up and pack down; move a giant kingfisher puppet; support artists with arts, drama and games; and to gather public feedback.

What’s in it for you? Free food and drinks, travel expenses paid, meeting amazing people, and being part of an exciting arts project on your doorstep!

If you want to join the fun and help, email: sebas@itzatna.org or contact Sebas on WhatsApp/SMS: 07899 296 027. Let’s create!

 

Contact Reimagine Redditch here to share your ideas and sign up to Reimagine Redditch’s mailing list or follow them on social media.