Here at Reimagine Redditch our aim is to help everyone in the borough participate in creative activities. And for our Community Makers awards we’re not choosing what those activities will be – you are!

Dr Richard Bromhall, Programme Director, explained, “What we’ve discovered through conversations as we’ve been out and about talking with people, is that plenty of people here have really great creative ideas but they’re just lacking the resources to make them happen. So we’ve developed our brand-new Community Makers awards, which will put £50,000 of hard cash firmly in the hands of Redditch communities who, in partnerships with Artists, will create their own inspiring events and activities.”

We’re offering 5 x £10,000 Community Makers awards to enable 5 co-created projects which bring together Redditch Artists and Community Organisations to collaborate on their own event, or series of activities which culminate in their own showcase event, by the end of March 2025.

The elements of choice – what projects to submit for the Community Makers awards, and which projects to choose to fund – are entirely in the hands of Redditch people, as our Community Panel will select the 5 winning projects.

We are really excited to see applications arrive, as we don’t know what projects will choose to do. They could be for carnival or theatre, making music or nature trails, putting on an exhibition or sessions of creative activities, or many other things – there’s lots of potential because we define ‘Art’ very widely. We can’t wait to see what people come up with!

We are delighted to invite applications for the Planting Healthy Minds project. An artist, collective or arts organisation will work with residents in Woodrow to co-create a distinctive artwork in the Woodrow Centre for a Community Celebration dedicated to Mental Health and Wellbeing.

Richard Bromhall, Programme Director for Reimagine Redditch said: ‘Every community can experience mental health and wellbeing challenges, and the need for ways to overcome and work through these challenges is something Woodrow residents we’ve spoken to are crying out for.

“We know that creative activities are a balm for anybody experiencing mental health challenges, and Planting Healthy Minds will create new networks of support for people in Woodrow through creativity.”

We are recruiting an individual, collective or organisation to co-create an artwork in the Woodrow Centre and to create a distinctive installation or exhibition in the centre. The successful artist, collective or organisation will co-create the installation with people from Woodrow, and this will form the focal point of a community event dedicated to mental health in in August 2024.

This commission emerged from consultation with parents that identified mental health challenges among young people in Woodrow.

We are interested in hearing from a broad range of practitioners to deliver this project, who could be an/a:

  • artist
  • creative practitioner
  • arts organisation
  • collective of artists

The installation or exhibition will reflect local people’s stories and will create a new, temporary creative environment within the Woodrow Centre. As such, the artwork will be distinctive and ambitious. We are particularly keen that the commission delivers the aims of the project:

  • Improve health and wellbeing among young people through creativity.
  • Increase community pride and cohesion.

Time Frame

  • Applications Open: Monday 10th June 2024
  • Application Deadline: 9 am, Monday 8th July
  • Community Commission: Thursday 11th July
  • Project completion date: end of August 2024

How to Apply:

To apply, send your proposal to info@reimagineredditch.org by 9 am on Monday 8th July (and submissions after this time will not be considered). For the full brief, including what to include in your proposal, click below.

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Reimagine Redditch is funded by Arts Council England as part of the Creative People and Places programme.

We’re thrilled to have partnered with Severn Arts to have secured a grant from the Inclusive Communities Fund—a £9 million initiative inspired by the Birmingham 2022 Commonwealth Games. This marks the beginning of a partnership project aimed at bringing positive change to the Woodrow area.

Over the next few months, an artist-in-residence will closely collaborate with Woodrow communities. Together, they will unite to foster community bonds, enhance health and well-being, instil pride in the area, and create a lasting legacy that truly represents and celebrates the local neighbourhood. The artist will work with both new and established groups in indoor and outdoor spaces through a co-creation process, ensuring that the work is relevant and owned by the Woodrow community.

Richard Bromhall, Programme Director for Reimagine Redditch, said: “People in Woodrow told us they wanted to ‘brighten up’ the neighbourhood. They told us about the challenges they see as barriers to health, wellbeing and creativity.”

“The co-creation process will ensure that the work is relevant to Woodrow people and is owned by them. The artist will have office and studio space in four community venues in Woodrow: Your Ideas’ The Den (opening June 2024), Woodrow Meeting Rooms, Woodrow Library, and Redditch Borough Council’s Housing Department.”

For this project, we are recruiting an individual, collective or organisation with a novel and distinctive creative approach to deliver a holistic creative vision for Woodrow. The successful artist will determine with the project partners a series of artworks that will realise that vision for a Woodrow that everyone will feel part of. In practice, the individual, collective or organisation will elicit ideas from communities in workshops to ensure the vision is shaped by people in the neighbourhood and their ideas are reflected in the final series of artworks.

We welcome applications from a broad range of practitioners, including: 

  • Artists
  • Designers
  • Curators
  • Creative practitioners
  • Arts organizations
  • Collectives of artists

The final artworks will be inclusive, reflect and celebrate Woodrow as a place and its people, and will change perceptions of Woodrow within the neighbourhood and in the wider borough. We are particularly keen that the residency delivers against the 3 key aims of the project:

  1. Improve Health and Wellbeing across the Woodrow estate through creativity
  2. Increase community pride in Woodrow
  3. ‘Brighten up’ the neighbourhood with a focus on the Woodrow Centre through a series of artworks.

Time Frame: 

  • Applications open: Monday, 20th May 2024
  • Open Day: 12th June 2024
  • Application Deadline: 9 am, Monday, 24th June 2024
  • Interview in Woodrow, Redditch: Thursday, 4th July 2024
  • Project completion date: December 2024

How to Apply: 

To apply, send your proposal to recruitment@severnarts.org.uk by 9am on Monday, 24th June 2024 (any submissions after this time will not be considered).

For the full brief including what to include in your proposal click here.

Severn Arts and Reimagine Redditch extend their thanks to the Heart of England Community Foundation, West Midlands Combined Authority (WMCA), United by Legacy, UKGOV, and the Commonwealth Games organizers for this incredible opportunity.

The new Redditch Colour Palette supersized public artwork has been installed in the Kingfisher Shopping Centre. The artwork is jointly funded by Reimagine Redditch, the Kingfisher Shopping Centre and Redditch BID.

In 2023, Redditch residents told us they wanted to ‘brighten up’ the borough. We decided to run a campaign for Redditch people to come up with their own selection of colours to create a new colour palette that is about Redditch and that local people can use.

After months of campaigning for your ideas, which included running more than 30 creative workshops with local communities, and hosting a dedicated webpage for online submissions, alongside a panel of local people, we whittled down 100s of ideas to a shortlist of 12. Then, you voted for your favourites. Over a week at the end of March, around 900 of you cast more than 1,500 votes from all corners of the borough. From there, Artist Stacey Barnfield designed your colour palette.

Working with our partners at the Kingfisher Shopping Centre and Redditch BID, we found a superb location for the new supersized public art: the giant 3m x 3m installation is positioned up on the wall above the bright, open area at the junction of Walford Walk and New Walk, inside the Kingfisher Shopping Centre.

The artwork will be immediately visible to people after they turn right from New Walk onto Walford Walk, which benefits from masses of natural light, and as they enter the building from outside through the entrance doors from Market Walk. The location was chosen, in part, because of the high movement of people in the area, ensuring a great many people can experience the new art for themselves.

Photograph of artist Stacey Barnfield

Photograph by artist Stacey Barnfield, pictured.

Worcestershire-based artist Stacey Barnfield, from The Colour Palette Company, said: “The Colour Palette artworks are all about celebrating local; the areas we grew up in, the people who inspire us, the places we love and the buildings we cherish. It’s wonderful that the Redditch Colour Palette has been shaped by people who live, work and play here. My thanks go out to everyone who submitted a suggestion and who voted for their favourite colour ideas.”

Dr Richard Bromhall, Programme Director at Reimagine Redditch, said: “Redditch has a vibrant and long-standing creative tradition – from manufacturing the world’s needles and installing great mosaics, to the brilliant community-run creative groups that communities run all over Redditch today. So, we’re delighted that we can add to our history by creating this landmark project together as a community.

“We hope that the new Redditch Colour Palette makes a huge impact on people as they walk through the shopping centre. We want local people to enjoy it and to celebrate it. And we hope that locals, and visitors alike, stop, take a look, and learn a bit more about this amazing borough. This is a colour palette about Redditch and by Redditch people. We can’t wait to see what you do with your Redditch Colour Palette.”

Adrian Field, General Manager for the Kingfisher Shopping Centre, and Chair of Redditch BID said: “Belfast and Birmingham, Liverpool and Lincolnshire: each of these places (and many more) have embarked upon a campaign to find a unique colour palette, designed just for them, in response to ideas from the people who live there. Redditch now joins this group of British places in marking out its identity and what matters to local people about their place through colour. We are thrilled to be supporting this exciting campaign and to now be sharing the results.”

Muj Rahman, BID Manager, said: “The Colour Palette is all about brightening up Redditch’s high streets and communities and gives everybody a chance to see Redditch anew through fresh eyes. It’s led by local people and is a colour palette by them and for them. We are delighted to support this initiative and to see the change it will bring to Redditch!”

Reimagine Redditch Programme Director Richard Bromhall visited the BBC Hereford & Worcester studios recently to talk live on air to BBC Upload reporter Nina Das Gupta. Richard spoke about everything Redditch’s dedicated creative and cultural programme has done so far, what’s on right now, and about exciting plans for the future.

The week’s ‘heatwave’ and sunshine inevitably led Nina to immediately reflect on last summer’s hugely successful ‘Beach on the Green‘, run in partnership with Redditch BID, and about some of the barriers people might face in order to find and take part in creative and cultural activities – the cost of living crisis being a major issue for many.

After explaining the background to Arts Council England’s funding for Creative People and Places programmes across the country, including the Reimagine Redditch programme (one of the newest Creative People and Places projects), Richard and Nina discussed how local people are directly involved with shaping Reimagine Redditch’s projects across different local communities and with a range of groups.

Richard said: “It’s all about working with communities in a place to make the projects together.”

Nina asked about how exactly the town is being reimagined, which provided the perfect opportunity to talk about the Redditch Colour Palette campaign, which is jointly funded by Redditch BID, the Kingfisher Shopping Centre and Reimagine Redditch. Richard explained that we ran more than 30 workshops and asked you to tell us your ideas for the Redditch Colour Palette online.

He told Nina that Redditch residents told us they wanted to ‘brighten up’ the borough, so we wanted to create something vibrant and fresh – something that Redditch people can be proud of. By running workshops and online surveys, Richard said: “We were able to find out what Redditch is all about and to find out what colour means to those people. The great thing about this project is that people in Redditch suggested the ideas. They shortlisted to final selection. They voted for the colour palette. It is theirs! I’m really excited to see what they are going to do with it.”

Richard exclusively revealed that the new Redditch Colour Palette would be installed over the coming weekend in the Kingfisher Shopping Centre.

Nina Das Gupta said: “I think one of the lovely things about art and culture is that, sometimes when you hear the words ‘arts and culture’, if you’re not really artistic yourself, you can sometimes think, oh, I don’t really want to be engaged in that, but art and culture is a wide thing. People shouldn’t be scared, or frightened off by thinking it’s all too high brow. Art is all around us and can be shown in so many different ways; it can make such a difference to people’s lives. It can make you feel really good! And this project is all about celebrating local creatives. Each area has its own creative personality.”

Richard agreed, and said: “Absolutely. And I think this is the potential that something like the new Redditch Colour Palette has. Colour is such a foundational thing in our lives, it’s so familiar to everyone, so the opportunity to do something with colour about a place is just so exciting.”

Richard Bromhall from Reimagine Redditch talking to Nina Das Gupta from BBC Radio Hereford & Worcester

Photograph by Will Harpur

Nina went on to emphasise that Creative People and Places projects like the one in Redditch are focused on local people and local communities.

Richard said: “The thing that’s really interesting about this project is that it is shaped by local people. It takes on their character. We’re always thinking about: ‘Is this activity relevant to local people? Do they care about it in that way? Do they see themselves in it?’. That’s the really important thing because, if it isn’t, or if they don’t, then there’s no point in doing it.”

Nina added: “Yes. I guess there’s that whole thing about loving where you’re from and feeling local pride. This project is about something people in the local area have chosen and created, rather than something that’s been parachuted in, which might not really say anything about where the local people are from.”

Talking about next steps, Nina asked what Reimagine Redditch would be bringing next to the area: a great chance for Richard to talk about the newly announced £69,000 ‘Love Woodrow‘ project, which will commission an artist to work with residents in Woodrow to create new public art installations. The project aims to use creativity to bring people together, boost health and wellbeing, enhance local pride in the area, and brighten up Woodrow Centre. ​Severn Arts and Reimagine Redditch fundraised almost £69,000 from the highly competitive Inclusive Communities Fund for the new 6-month-long project.

Richard said: “We are going to be working with a number of organisations and groups in the Woodrow area, and with the artist, to shape this project together. At this moment in time, we don’t really know what is going to happen, and that’s the great opportunity, that’s what’s so exciting about work like this. It’s really up to the local people.”

Contact Reimagine Redditch here to share your ideas and sign up to Reimagine Redditch’s mailing list

A new 6-month-long artist in residence project will begin in Woodrow. Severn Arts and Reimagine Redditch have fundraised almost £69,000 from the highly competitive Inclusive Communities Fund. The project will empower Woodrow’s communities, address real issues, and create a lasting legacy.

The ‘Love Woodrow’ project will commission an artist to work with residents in Woodrow to create new installations with local people. The project aims to use creativity to bring people together, boost health and wellbeing, enhance local pride in the area, and brighten up Woodrow Centre with public art. Communities in Woodrow talked about sculpture and murals, and the artworks will be created hand-in-hand with the artist in residence and the people of Woodrow.

The artist will work with Woodrow people to reimagine their neighbourhood creatively. The artist will spend at least one day a week with organisations in the community to get to know local people, but also to get out and talk and meet people wherever they are in the neighbourhood.

Elaine Knight, Arts Director at Severn Arts, and a Reimagine Redditch consortium member, said: “The Inclusive Communities Fund aims to make a difference to people’s lives by supporting projects that will act as a catalyst to address inequalities. That’s why we’re thrilled to have secured an award from this fund — because of the positive impact it will have for close to 5,000 people in Woodrow. The selected artist will be working with new and established groups in Woodrow communities to co-create a programme of activities which responds uniquely to local issues. We can’t wait to see what they create together.”

Richard Bromhall, Programme Director for Reimagine Redditch, said: “People in Woodrow told us they wanted to ‘brighten up’ the neighbourhood. They told us about the challenges they see as barriers to health, wellbeing and creativity.

“The co-creation process will ensure that the work is relevant to Woodrow people and is owned by them. The artist will have office and studio space in four community venues in Woodrow: Your Ideas’ The Den (opening June 2024), Woodrow Meeting Rooms, Woodrow Library, and Redditch Borough Council’s Housing Department.”

Jordan Cooke, Chief Executive Officer at ‘Your Ideas’ Youth and Community Project, said: “We’re thrilled that the opening of our new state-of-the-art facility, Your Ideas ‘The Den’ in Woodrow in July, will coincide with the start of ‘Love Woodrow.’ Woodrow hasn’t had a project like this before, and I can’t wait to see how the artist will work, what they will come up with, and the difference it will make to Woodrow.”

Jon Elger, Neighbourhood and Tenancy Manager at Redditch Borough Council, said: “We are excited to be supporting the ‘Love Woodrow’ project and delighted that the visual artist in residence will regularly be using our space in Woodrow as a hub for creativity and engaging the community.”

In the lead up to the bid, conversations with people revealed a lack of cultural opportunities. Many young people spoken to had never been to a museum or gallery, so the project proposes a series of sculptures across Woodrow to explore place, culture and heritage. There was an enormous range of ideas put forward by these young people, and it’s why a budget has been included for visiting artists so that a range of activities can be provided for them to experience.

Residents also expressed a desire to feel pride in Woodrow and raise their spirits. An artist in residence is best placed to deliver results for neighbourhood projects like this one. Working closely with community representatives, the artist will be recruited in the coming weeks through an open call out process.

Are you from Woodrow? And do you want to get involved in this project? Contact Reimagine Redditch here to share your ideas and sign up to Reimagine Redditch’s mailing or list or follow them on social media.

In February and March 2024, we ran more than 30 workshops and asked you to tell us your ideas online for the new Redditch Colour Palette.

Why? Last year, Redditch residents told us they wanted to ‘brighten up’ the borough. We decided to run a campaign for Redditch people to come up with their own selection of colours to create a new colour palette that is about Redditch and that local people can use. Because people want to brighten up the borough, we want to create something that is vibrant and fresh, that is about Redditch’s people and stories, and something that ultimately Redditch people can be proud of.

100s of you told us your Colours of Redditch. You described our connection to the places we’re twinned with, such as St Elizabeth, Jamaica, the iconic landmarks that make Redditch famous, and about your love for the green spaces that you spend your free time in.

In March, and alongside a panel of local people, we whittled down 100s of ideas to a shortlist of 12, and you voted for your favourites. Over a week at the end of March, around 900 of you cast more than 1,500 votes from all corners of the borough. This is a colour palette about Redditch and by Redditch people.

Now voting has closed, the artist is designing your colour palette, and we will launch it at a special event in May.

People across the borough of Redditch have the unique opportunity to shape Reimagine Redditch’s next bold and colourful project, which will see artworks installed in public places this Spring.

The Redditch Colour Palette project will combine colour with what local people’s experiences of Redditch are: where did you grow up? What is it about Redditch’s history and future? What stories do you have to tell about Redditch? Redditch people can have their say by taking 2 minutes to submit suggestions online on Reimagine Redditch’s website.

When everyone’s ideas are in, a panel of local people will make a shortlist of their favourite colours. Then, a public vote will decide the winning colours that form Redditch’s distinctive palette. The final palette will be announced in April.

Similar projects have been developed with the same national artist, Stacey Barnfield, of the Colour Palette Company, for different places and organisations around the world and across the UK: Stacey has worked all over the UK. The Redditch Colour Palette is the latest palette he is designing.

The Borough’s dedicated creative and cultural programme, Reimagine Redditch, has partnered with The Colour Palette Company, Redditch BID and the Kingfisher Shopping Centre, to develop the project with local people.

Reimagine Redditch is a Creative People and Places programme, funded by Arts Council England, that is working in Redditch to develop and deliver creative activities for everybody, but especially for people who don’t regularly take part in creative activities. It’s led by local people, who develop activities and events with Redditch communities at their heart.

Artist Stacey Barnfield, from The Colour Palette Company, said: “The Colour Palette artworks are all about celebrating local; the areas we grew up in, the people who inspire us, the places we love and the buildings we cherish. It’s wonderful that the Redditch Colour Palette is being shaped by people who live, work and play here. My thanks go out to everyone who submits a suggestion.”

Adrian Field, General Manager for the Kingfisher Shopping Centre, and Chair of Redditch BID said: “Belfast and Birmingham, Liverpool and Lincolnshire: each of these places (and many more) have embarked upon a campaign to find a unique colour palette, designed just for them, in response to ideas from the people who live there. Redditch now joins this group of British places in marking out its identity and what matters to local people about their place through colour. We are thrilled to be supporting this exciting campaign and can’t wait to see and share the results.”

Muj Rahman, BID Manager, said: “The Colour Palette is all about brightening up Redditch’s high streets and communities and gives everybody a chance to see Redditch anew through fresh eyes. It’s led by local people and will be a colour palette by them and for them. We are delighted to support this initiative and to see the change it will bring to Redditch!”

Richard Bromhall, Programme Director for Reimagine Redditch, said: “Redditch has a vibrant and long-standing creative tradition – from manufacturing the world’s needles and installing great mosaics, to the brilliant community-run creative groups that communities run all over Redditch today. So, we’re delighted that we can add to our history by creating this landmark project together as a community. This palette will be designed and used by people in Redditch, and we can’t wait to see what everyone comes up with.”

Redditch people and our unique culture are set to be championed and boosted, thanks to community-driven creative programme Reimagine Redditch, which has just announced its new Programme Director, Dr. Richard Bromhall.

Reimagine Redditch is a new Creative People and Places programme, funded by Arts Council England, that will work in Redditch to develop and deliver creative activities, especially for people who do not regularly participate in culture. It will be led by local people, who will develop activities and events with Redditch culture front and centre, and the programme asks them to get involved from day one.

Richard joins Reimagine Redditch at a pivotal moment in Redditch’s journey as it looks to build up its cultural offer. Richard was, until recently, a producer at Coventry City of Culture, where he co-created a cultural programme that reflected the city’s diverse populations and cultures. The Love Ireland Festival brought out over 1,000 people for a week of music, dance, poetry, and Gaelic football activities to celebrate Irish communities, while This is the City brought together 1,000 professional and home-grown artists to parade through the city centre, bringing out audiences of 10,000 people.

Richard is a born and bred Brummie who’s proud to have grown up with Redditch family. He will work with Reimagine Redditch’s consortium and people from across the borough until March 2025. He has also worked with community arts organisation Friction Arts in Birmingham, delivering operations and its creative programmes, as well as producing Nottingham UNESCO City of Literature’s writing development programmes before and during the pandemic. Richard holds a PhD in English Literature, and his research now develops models of best practice for engaging communities in culture.

Richard Bromhall said: “I’m thrilled to have been appointed Reimagine Redditch’s Programme Director. I love Redditch. My fondest memories from my childhood are of walking around Arrow Valley Country Park on Sunday afternoons with my family. This programme provides a genuine opportunity for local people and organisations to create, and participate in, projects about Redditch culture that they’re passionate about. I’m very excited to work with communities across Redditch over the next two and a half years to shape this programme.”

“Culture is essentially about expressing yourself and what you care about — whoever you are and wherever you’re from. I can’t wait to see the creative talent around the borough and to help spark new ideas about how we can all make the most of Redditch’s rich and diverse culture. We want everyone in Redditch to get involved and know what’s going on. Sign up to our mailing list and you’ll be a part of it from day one.”

Richard will lead Reimagine Redditch through its exciting first chapter, working with the cultural and voluntary sectors and the wider community to develop new creative initiatives for Redditch participants, supporters, and audiences to be a part of. As part of the role, he will underline and develop Redditch’s reputation as a place with a rich culture, showcasing the great creativity of local people and what the borough has to offer.

Jan Higgitt, Chair of Reimagine Redditch, said: “We are delighted to welcome Richard as the leader of our team. He brings to the role a depth of experience in promoting community-led arts programmes, combined with a passion for a range of creative forms”.

Peter Knott, Midlands Area Director for Arts Council England, said: “We’re pleased to welcome Richard as Programme Director for Reimagine Redditch – one of Creative People & Places projects designed to ensure more people can experience, connect with and take part in creativity right on their own doorsteps. Richard’s wide range of experience will bring much to the role and his passion for enabling creativity will benefit communities across Redditch and the local area.”