Reimagine Redditch is a Creative People and Places project, which is funded by Arts Council England.
Arts, culture and creativity make the places we live vibrant, exciting and inspiring, benefiting our wellbeing and helping to boost local economies.
The Creative People and Places programme focuses on parts of the country where involvement in creativity and culture is much lower than the national average. It funds partners in local areas to empower residents to decide what kind of creative activity they want to experience on their doorstep. And it’s all made possible thanks to National Lottery players, who raise £30 million for good causes each week.
The Reimagine Redditch consortium received £852,000 from Arts Council England as part of its £38.3m investment in Creative People and Places programmes from 2022 to 2025.
Reimagine Redditch then succeeded in its bid to secure a further £284,171 funding from Arts Council England. This funding is allowing the project to continue its work for one more year, through to March 2026.
Reimagine Redditch has now also been awarded £900,000 more by Arts Council England for the period from 2026–29.
The Reimagine Redditch project gives local people new opportunities to engage in a whole host of creative activities, which they will help to design and deliver.
The programme, with its initial funding and the support of local partners, will provide the foundations for a long-term approach which ensures that creativity is embedded in the life of the town.